New Media Policy: UAE Clarifies Emirati Dialect and Dress Regulation
Policy Aims to Protect National Identity
The UAE’s New Media Policy limits the use of the Emirati dialect to citizens only. Authorities clarified the move aims to protect national identity, not restrict cultural expression. The Federal National Council (FNC) discussed the policy during its Wednesday session.
Official Statement Highlights Cultural Significance
Abdulla bin Mohammed bin Butti Al Hamed led the discussion as Chairman of the National Media Office. He explained the Emirati dialect and dress symbolize the country’s deep cultural and historical roots. “Only Emiratis can fully understand and represent the true essence of their dialect and dress,” he said.
Misrepresentation Prompts New Guidelines
The policy responds to frequent misrepresentation of Emirati symbols in media and advertising content.
Al Hamed said misuse threatens the authenticity of Emirati heritage and its global image. “The dialect holds the memory and pride of the nation,” he noted in a statement on X.
Dress Code Rule Applies to Advertisements
Only Emiratis can wear national dress in media content, including advertisements and promotions. Al Hamed emphasized that wearing the attire shows pride and respect for Emirati tradition. He added the policy does not restrict clothing use, but sets standards to protect its status.
Cultural Misuse Raises Concerns
FNC member Naema Al Sharhan raised concerns about fast cultural shifts and digital media growth.
She noted a rising trend of distorted Emirati symbols across various marketing and media platforms.
“The growing misuse of our dialect in media threatens its meaning and dignity,” she said.
Authorities Act Against Violators
Al Hamed confirmed that action was taken against those who misrepresented Emirati identity. He didn’t reveal penalties but affirmed the need for firm cultural protection policies. A recent rule bans non -Emiratis from speaking the dialect unless in national dress and with approval.
Conclusion
The New Media Policy ensures the accurate portrayal of the Emirati identity in all public media.
Authorities continue to defend the UAE’s heritage through precise language and dress representation guidelines.