Supporting Communities with 20,000 Fresh Meal Boxes
Bel Group and the Saudi Food Bank (Et’aam) are strengthening their partnership to support families during Ramadan. In the second year of their collaboration, they will distribute 20,000 fresh meal boxes across Jeddah through Kiri®, one of Saudi Arabia’s most beloved brands. This initiative highlights the values of generosity, togetherness, and community spirit during the holy month.
Commitment to Giving Back
Bel Group leaders, including Chairman Antoine Fiévet, CEO Cécile Béliot, and regional managers Garo Matossian and Rabih Tay Bou Dargham, joined Saudi Food Bank’s Assistant CEO, Mohammed Jamal Al-Osaimi, to launch the program. Their goal is to provide nutritious meals to those in need while reinforcing their shared mission of food security and social responsibility.
A Thoughtful Selection of Fresh Meals
Each meal box is carefully packed daily to maintain freshness and quality. The boxes include Kiri® cheese, bread, fresh juice, and fruits—ingredients chosen to reflect the essence of Ramadan. This initiative is more than just food distribution; it’s about fostering kindness and ensuring no one goes without a nourishing meal.
Leadership Voices on the Initiative
Antoine Fiévet, Chairman of Bel Group, emphasized the company’s dedication to social responsibility: “Giving back to the communities where we operate has always been at the heart of Bel Group. This partnership with the Saudi Food Bank allows us to make a real impact during Ramadan.”
Rabih Tay Bou Dargham, Sales Director of Bel Group in KSA and Levant, added: “At Kiri®, we believe in the power of kindness. Partnering with the Saudi Food Bank helps us bring meaningful change to people’s lives, especially during this sacred time.”
Mohammed Jamal Al-Osaimi, Assistant CEO of the Saudi Food Bank, highlighted the broader impact: “Our collaboration with Bel Group is about more than food distribution. Together, we are fostering a culture of generosity and ensuring families receive the support they need.”
Aligning with Saudi Vision 2030
This initiative aligns with Saudi Vision 2030 by promoting food security and access to nutritious meals. Bel Group remains committed to making food healthier and more accessible, while Kiri® continues its mission of spreading kindness and social responsibility.
About the Saudi Food Bank (Et’aam)
Et’aam is a leading food rescue organization in the Gulf region, preventing food waste and distributing meals to those in need. The organization has saved over 15 million meals while creating employment opportunities for local talents.
About Bel Group
Bel Group is a global leader in dairy, fruit, and plant-based snacks. With renowned brands like The Laughing Cow®, Kiri®, Babybel®, and Boursin®, the company operates in 120 countries, generating €3.645 billion in sales in 2023.
About Kiri®
Kiri® has been a household favorite in the Middle East since 1972. With its creamy texture and rich flavor, Kiri® has brought joy to families for nearly 50 years. The brand sells over 1 billion portions annually, enough to circle the Earth’s perimeter!
By supporting families during Ramadan, Bel Group and the Saudi Food Bank continue to strengthen their commitment to kindness, generosity, and social responsibility.
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