AI Is Changing How People Search Online
AI is hitting search traffic in a big way. More people are now using AI tools like ChatGPT and Perplexity AI instead of Google Search. This shift means fewer people are typing questions into Google, especially on Apple’s Safari browser. For the first time, Apple says searches on Safari dropped in April 2025. This was shared during a legal case between the U.S. government and Google.
Apple May Stop Using Google as Default
Apple’s top services leader, Eddy Cue, gave this update. He said fewer people are using Google because AI gives faster, clearer answers. Apple is now thinking about changing its default search engine. Right now, Google pays Apple billions each year to be that default. But if Apple picks an AI tool instead, that deal could end. This news has made investors nervous.
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Google Stock Takes a Hit
After the news, Google’s parent company, Alphabet, saw its stock drop by over 7%. This big drop shows how serious the problem is. If fewer people use Google Search, Google could lose a lot of ad money. Search ads are a huge part of Google’s income. So, even small changes in user habits can hit hard.
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Google Is Fighting Back With Its Own AI
Google knows that AI is hitting search traffic. So it is not staying still. The company is adding AI features to its own search engine. One new feature is “AI Overviews,” which gives better and quicker answers. Google also launched its new AI tool called Gemini. These changes are a direct response to the rise of AI search tools.
The Future of Search Is Unclear
Right now, it’s clear that AI is hitting search traffic. People are changing how they find answers online. Google and Apple will both need to adapt fast. The search world is shifting, and AI is leading that change. Companies that move quickly may win. Those that don’t could lose billions.
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