Nespresso Partners with UAE Restaurants Group to Elevate UAE’s F&B Sector
Nespresso Joins Forces with UAE Restaurants Group
United Arab Emirates, February 2025 – Nespresso has officially entered a strategic partnership with UAE Restaurants Group (UAERG). This collaboration aims to raise service standards in the UAE’s food and beverage industry. The signing ceremony took place on February 10th, 2025, at the Dubai Chamber of Commerce Headquarters during UAERG’s Open Day.
Nespresso’s Role as Platinum Sponsor
As a Platinum Sponsor, this will collaborate with UAERG’s wide network of
professionals. This partnership will promote industry excellence, knowledge-sharing, and growth opportunities in the UAE’s dynamic food sector. UAERG, under the Dubai Chamber of Commerce, represents over 2,000 outlets in the UAE.
Nespresso’s Adil Khammar Joins UAERG Advisory Board
Nespresso’s Country Managing Director, Adil Khammar, will join the UAERG advisory board. The board consists of leaders from IFFCO, Bateel, Foodiva, and Emirates Culinary Guild. Khammar will participate in quarterly meetings to offer insights into Food & Beverage industry trends and developments.
Nespresso’s Contribution to UAE’s Culinary Growth
Khammar shared his excitement for the partnership, emphasizing the UAE’s growing reputation in culinary excellence. He noted that Nespresso’s global expertise and local market knowledge will complement the entrepreneurial spirit of the UAE. Through this collaboration, Nespresso will participate in industry discussions, knowledge-sharing sessions, and exclusive activations for restaurateurs and hospitality leaders.
UAE Restaurants Group Welcomes Nespresso Partnership
Amit Nayak, Vice Chairman of UAERG, expressed enthusiasm for the partnership, highlighting Nespresso’s expertise and global recognition. Nayak emphasized that the collaboration would allow both parties to exchange ideas and drive progress in the UAE’s evolving F&B sector.
Nespresso’s Commitment to Supporting UAE Hospitality
James Kabarity, Head of B2B at Nespresso in UAE, echoed this sentiment, stating that Nespresso is excited to support the UAE’s hospitality businesses. He mentioned that Nespresso Professional aims to help businesses deliver excellent coffee experiences to guests.
Official Launch of Nespresso-UAERG Partnership at Open Day
The UAERG Open Day served as the official launch event for the Nespresso-UAERG partnership. As the exclusive coffee sponsor, provided guests with a curated coffee experience. The annual event brought together top-tier decision-makers from leading hospitality brands, government bodies, and restaurant groups to discuss F&B trends, challenges, and opportunities.